"Being able to train 500-600 staff members from a large number of our appointed agencies has helped us grow and build a profitable book of business across all our lines of business."
- Lisa Teel, Assistant Vice President, Agency Operations, Encova
USE CASE: STRATEGY FOR DIFFERENTIATION
A super-regional carrier looking to expand needed to avoid being spreadsheeted alongside competitors that lacked the same expertise.
Carrier Growth Solutions uncovered key differentiators and developed training to help producers, account managers, and agents communicate them.
With strategy and sales aligned, the carrier was able to successfully make inroads in new markets.
“In a commodity market, you can only be as good as your dumbest competitor.”
- Peter Drucker
Agencies and carriers that work to create stronger relationships have the potential to realize greater benefits.
It is up to carriers to provide agents greater leadership and guidance on how they can remain an effective business partner.
Through a multi-phased approach, Growth Solutions helped Encova achieve differentiation and organization-wide alignment.