Utah Bulletin 2026-5 reminds accident and health insurers of existing statutory requirements to use their actual licensed name on EOBs and advertising materials, and to include proper contact information. The bulletin clarifies that insurers using an alias must still include their actual licensed name, and prohibits listing multiple unrelated insurers names that could mislead consumers about the underwriting insurer. EOBs must also describe how to initiate an appeal or independent review and must conspicuously disclose the insurer contact information before the Department. Critically, the Department will conduct examinations of insurers EOBs and advertisements after March 1, 2027, and non-compliant insurers may face enforcement action under § 31A-2-308. This gives insurers a defined window to audit and update their consumer-facing documents.
Source: https://insurance.utah.gov/wp-content/uploads/2026-5Signed.pdf