In SMA’s new eBook, “Personal Lines Underwriting Transformation: The New Age of Data,” Deb Smallwood expands on the current state of underwriting transformation and the path forward for the personal lines segment. The eBook highlights factors influencing change within underwriting, the progress the industry has made, the investments insurers are pursuing, and the role of underwriters in driving innovation.
The research reveals that 96% of insurer executives expect significant changes in personal lines underwriting within the next five years. With data already transforming risk analysis, insurers are focused on leveraging advanced technologies and digital data sources such as telematics, IoT devices, and AI to drive underwriting precision and efficiency.
Read the full article on Insurance Thought Leadership.
