As ReSource Pro continues to expand its capabilities across operations, technology, and analytics, financial leadership plays a critical role in supporting strategic growth. We recently welcomed Gene Hugh as our new Chief Financial Officer and sat down with him to learn more about his vision, experience, and what excites him most about joining the company.
From driving digital transformation to fostering team collaboration, Gene brings a holistic, forward-thinking approach to finance and operations. In this Q&A, he shares his priorities for the first 90 days, his thoughts on the evolving role of the CFO, and what inspires him to excel both in and out of the office.
What attracted you to ReSource Pro at this stage of your career?
Gene: There were a few things. First, the opportunity to work with Dan and the broader leadership team stood out. Second, stepping into a new industry, the insurance space was both intriguing and full of potential. I was drawn to the chance to help modernize an industry that’s ready for transformation, especially through the application of technology, AI, and scalable operations. That challenge really energized me.
What excites you most about the insurance industry?
Gene: The opportunity for digital evolution. In my previous roles at Intercontinental Exchange (ICE) and other firms, I helped industries transition from analog to digital in trading and clearing, mortgages, and industrial procurement. Insurance is at a similar tipping point. ReSource Pro, with it’s deep expertise and documented processes across 1,000’s of insurance clients, is in a unique position to help lead that transition, and I’m excited to be part of it.
You’ve helped grow businesses significantly in previous roles. What were the key drivers?
Gene: It’s really about building scalable models, starting with teams and processes that can grow with the business. In previous roles, that meant revamping everything from systems to data standards to billing to procurement. I also focused heavily on M&A strategies, such as identifying strategic targets in direct and adjacent
markets and focusing on opportunities with high-quality companies that added value. Organic growth is important, but sometimes the real impact comes when one plus one equals three.
Speaking of M&A, how do you approach it as an executive financial leader?
Gene: It starts with a clear story of what types of companies we want to invest in and why. From there, it’s about strategic and financial diligence: Is the company aligned with our direction? Is it growing the way we need it to? Are the customer and revenue models sustainable? I approach it in data-driven lens to ensure it’s the right fit while accounting for the qualitative measures that would drive additional value to the overall enterprise.
What do you believe are the keys to building a strong finance and operations team?
Gene: Transparency, collaboration, and context. Having the right technical skillset is table stakes. But to build a high-performing team, everyone needs to understand the bigger picture—the “why” behind their work. That alignment fosters motivation and a sense of purpose, which makes all the difference.
You’ve overseen HR, IT, procurement, vendor risk and other functions. How has that influenced your leadership?
Gene: It’s helped me become both more empathetic and process and systems oriented. Every department has different challenges and understanding how they intersect allows me to connect the dots and help solve problems holistically. When you’ve been in the weeds with these teams, you can better support them and foster a stronger culture of collaboration.
How do you see technology reshaping the CFO role?
Gene: It’s evolving fast. Ten years ago, we were excited about Excel macros. Today, we’re using ERP and EPM tools, robotic process automation, and AI and machine learning. These technologies allow us to automate repetitive tasks and focus on insight generation. The role of finance is shifting from data collection to strategic decision support, and that’s a very exciting change.
How do you plan to apply that mindset at ReSource Pro?
Gene: First, I want to assess where we are in our data maturity, how we access, store, and use data. Data and the tools are not the end goal, but a means to an end. We need to be able to use data and tools to make decisions and have a culture of continuously seeking better data and tools to optimize the way we make decisions. Not every company needs generative AI today but understanding our current state and where we want to go helps guide the right investment at the right time.
How do you balance innovation with compliance and governance?
Gene: Innovation and compliance aren’t mutually exclusive. I’ve learned that governance exists for a reason. When processes are inefficient, we should ask why. If we can innovate in a compliant and efficient way, we can lead the industry. But it’s always about thoughtful change, not change for its own sake.
What are your top priorities for your first 90 to 100 days?
Gene: My focus is twofold: First, supporting Dan and the leadership team in delivering on our 2025 strategy. Second, understanding the business deeply. It’s vital to me to understand how each function contributes, where the challenges are, and how we can align finance and other corporate functions to support that. I want to make sure my team has clarity on what we do well and where we can improve.
Where can finance play a more strategic role at ReSource Pro?
Gene: Finance should be a strategic business partner. Just like an HR business partner supports people strategy, finance should support decision-making through insights and analysis. Whether it’s how we buy, sell, or invest, the finance team should be a go-to resource for driving value.
What’s one leadership lesson you’ve learned that you’ll carry with you?
Gene: Communication is king. People work better when they understand the broader goals and feel connected to the mission. Transparency builds trust and engagement, and that leads to better outcomes.
What inspires you outside of work?
Gene: My family. I live in the Atlanta area with my wife and four kids. We love to travel and prioritize experiences over all else. That time together, those shared memories, that’s what motivates me and helps me recharge for the work ahead.
Learn more about how Gene will play a key role in advancing ReSource Pro’s strategic priorities, which include scaling global operations and enabling the core business through technology and AI.
