Millennials

Meet Generation Z

October 6, 2015 / by ReSource Pro Editorial Team

Generation Z is made up of individuals born between 1995 and today, and represent more than one -fourth of America’s population. They are the children of Gen Xers and are culturally diverse, eager to work, savvy, in control and want to make a difference in the world. What else should we know about this generation? Here…

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Out of the Way Millennials, Make Way for Generation Z

October 1, 2015 / by ReSource Pro Editorial Team

ReSourceful Thinking has covered a lot of ground when it comes to Millennials but now it’s time to look at Generation Z – tweens and those barely out of high school who make up the next group of employable, marketable individuals. How do Gen Zers differ from Millennials? In the New York Times article, “Move Over, Millennials,…

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Attracting Millennials to Insurance

July 9, 2015 / by ReSource Pro Editorial Team

Much has been written over the last several years about the talent gap the insurance industry faces, and its unpreparedness to fill this gap as more than 40% of insurance agency staff members are over 50 years old and increasingly more baby boomers are set to retire. A recent article in IBA Magazine, “Attracting the…

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Google Wants Your Website to be Mobile-friendly

June 30, 2015 / by ReSource Pro Editorial Team

Earlier this year, Google gave us a head’s up that mobile friendliness would be used as a ranking signal for websites in organic search. Sites that were not mobile friendly could be negatively affected in their search ranking.  In fact, Google issued a deadline of April 21 for sites to operate effectively and efficiently on…

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4 Reasons Your Agency Needs an Intern

May 19, 2015 / by ReSource Pro Editorial Team

Summer is fast approaching Most students will be looking for ways to boost their resumes and get experience with a summer internship. If you haven’t already, your insurance agency may want to hire an intern or even start an internship program. In the short term, interns are a great way to fill in the gaps when  staff take…

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How Millennials Shop and Buy

May 12, 2015 / by ReSource Pro Editorial Team

Millennials are your next big insurance client segment, and they shop differently from the generations that preceded them. Think digital and due diligence. A Gallup study indicates insurers can make headway using five basic steps. 1. Leverage relationships—Members of older generations and other family members who have positive interaction with your insurance organization can influence…

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7 Things Millennial Workers Want

March 5, 2015 / by ReSource Pro Editorial Team

You’ve spent time and money recruiting, hiring and training your youngest employees. You’ve given them a good benefits package, decent pay and a job in a tough employment market. So why are 43% of employees in their 20s and 30s planning to look for a new job this year? Aon Hewitt, in its Inside the…

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The (Slight) Millennial Gender Gap

February 17, 2015 / by ReSource Pro Editorial Team

Millennial business attitudes vary slightly based on gender Millennials’ aspirations and attitudes toward skills, leadership qualities and the desirability of employment in specific industry sectors vary, but only slightly, based on the gender of the respondent, Deloitte’s 2015 Millennial Survey finds. The real gap is in how much they desire to hold the top position…

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Millennials Reveal Attitudes on Leadership

February 5, 2015 / by ReSource Pro Editorial Team

Millennials, those born after 1982, want companies they join to focus on improving society, according to Deloitte’s 2015 Millennial Survey. They are interested in job creation, profit generation and innovation, and 60% say they chose their employer based at least in part because the company provided a sense of its own purpose. Businesses identified by…

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Millennials Require a Digital Touch

January 13, 2015 / by ReSource Pro Editorial Team

If you want to hire, sell to, or in any way reach individuals born between the years of 1980 and 1996, the Millennial generation, you need to develop your digital presence. A website, though necessary, simply isn’t enough, and the website that you have may be of marginal value if it isn’t integrated to multiple…

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Hiring the Next Generation

December 2, 2014 / by ReSource Pro Editorial Team

When you think of the Millennial generation, those born between 1980 and 1996, what comes to mind? How about “meaning” and “early adopters”? Does “expectations” or “immediacy” seem like a good fit? Those are just a few of the characteristics that define the next generation of insurance industry employees. Here are some others that Applied…

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Connecting with the Next Big Buyer: The Millennial

November 24, 2014 / by ReSource Pro Editorial Team

Individuals born between the years of 1980 and 1996, the Millennial generation, bring a unique set of values and expectations to the market that require an overhaul of your service standards. The insurance industry is under pressure to remake itself in the face of the technological revolution, and today’s agents and brokers must somehow remain…

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Are Smartphones Limiting Business Productivity?

February 27, 2014 / by ReSource Pro Editorial Team

In past years, many business have pointed to smartphones – and related ‘bring your own device’ policies – as innovative productivity solutions. However, recent reports suggest that these mobile devices may be damaging productivity levels as much or more than they improve them. A recent study, conducted in collaboration by representatives from Northwestern University, IBM Research,…

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