Our CEO Dan Epstein has accepted the ALS Ice Bucket Challenge! This wildly successful initiative is not just about hilarious videos of people you know experiencing discomfort and recording the evidence. It is about raising awareness and funding ALS programs that include services for individuals and families living with ALS.
This innovative fundraiser harnessed the power of social media to engage 1.7 million new donors and as of today raise nearly $80 million dollars. Over the same time period last year, the group raised $2.5 million.
Three cheers for the geniuses behind the challenge and all who accepted and donated!
Click here to watch Dan’s video.
Visit www.alsa.org to donate and learn more about the Ice Bucket Challenge!
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