Tag Archives: Facebook

September 28, 2011

…and we’re back with part two of our interview between your trusty editor and HNI Risk CEO Mike Natalizio (check out Part 1 if you missed it). Here’s the thing: Change is hard. Even if you’ve decided to move toward a new tech-heavy business model, you’re still going to face significant challenges in achieving employee […]

August 31, 2011

The World Wide Web is a double-edged sword: it’s both a crucial tool for building your brand in the modern market and a perpetual thorn in the side of managers and HR professionals worldwide. Get ready for the painful truth: the vast majority of office professionals surf the web at work. Facebook, Twitter and YouTube […]

August 26, 2011

Continued… We can’t gauge the market power of user generated content with any real precision, but its presence is so overwhelming that a disturbing number of businesses have begun paying freelancers to write positive reviews online. A recent New York Times article explored this phenomenon with disappointing results: many five-star user reviews on sites like […]

August 23, 2011

“User generated content” (UGC for short) is already a stock phrase, and it has taken on great significance in a market in which many consumers no longer trust traditional advertising models. Think about the last time you made a decision to buy a book, go to a movie or eat at a local restaurant. How […]

August 15, 2011

Tired of hearing about the ongoing struggle to knock Facebook off the top of the social media pile? Get used to it. This hot topic isn’t going away anytime soon. So what’s the word on Google, a company that can seemingly do no wrong? Social media spin-off Google Buzz may have been their first true […]

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